Cold email copywriting and LinkedIn message sequences built around one principle: reference why the prospect is on the list, say something useful, and make replying easy.
Every sequence starts with the question: why would this specific person reply?
Three-to-five-step sequences: a sharp opener, value-led follow-ups, and a graceful breakup email. Short, plain-text, written to be read on a phone.
Connection requests and follow-ups tuned to the platform — more conversational than email, personalised per segment, never salesy on the first touch.
Copy references the reason the prospect is on the list: their funding round, their hiring spree, their expansion. Relevance is the whole game.
Two to three angles run head-to-head from launch. Winners scale, losers die, and the copy improves every single week.
The uncomfortable truth: shorter, plainer and more specific beats clever every time.
We read how your buyers talk — their job posts, their LinkedIn content, their industry press.
Each segment gets an angle anchored to something true and current about them.
Under 90 words, no jargon, one clear ask. If it sounds like marketing, it gets rewritten.
Reply rate decides. We keep what works and kill what doesn't, weekly.
Sequences, angles, test results — the assets stay with you, whoever sends them.
Every sequence we write is delivered as a clean document you own outright, along with the reasoning behind each angle and the results of every test. Use it inside our cold email and LinkedIn outreach campaigns, hand it to your in-house team, or keep it as the playbook your future SDRs start from. Good outreach copy compounds — you should own the asset that does.
Yes. If you have your own sending infrastructure or SDR team, we can deliver the sequences, test plan and iteration support without running the campaign ourselves.
A kickoff call plus your existing materials — site, decks, call recordings if you have them. First drafts arrive within a week, and you approve everything before it goes out.
Typically two to three angles per segment at launch, then continuous iteration. Testing one message and hoping is not a strategy.
Fully. Every sequence, angle and test result is delivered as a document you keep — whether we send the campaigns or your own team does.
Book a 30-minute call or send us a note — we reply within one business day, usually much faster.